The Sweaty Blonde started as a hobby account on Instagram in 2017.  My plan has always been to build a lifestyle brand but that also seemed so overwhelming and where/how do you even start?  Fast forward to March 2020, on Friday the 13th to be exact, I am laid off from my first corporate job in NYC post college graduation.  I am also living at home in Quarantine, Lockdown, Stay-At-Home whatever you want to call it with my parents, 15 year old brother and our 3 year old Golden Retriever.  Things were looking really good...NOT!!! We did add a perfect Mini Goldendoodle, Hudson to our Quaranteam, Week 4 which was a bright highlight!!
Like so many this time at home gave me ample opportunity to try my hand at many things.  I dabbled in painting, puzzles, cooking, organizing, mixology and tie dye to name a few.  After sporting my Hand Dyed sweatshirts on Social Media to rave reviews and a few requests asking to purchase them...The Sweaty Blonde was born! (no pun intended)
I decided that this would be an ideal time to make a little money but also GIVE BACK to those on the front lines fighting COVID-19 everyday.  I will always be committed to a GIVE BACK mission and each month will be making a monetary donation based on sales to a designated charity/foundation that supports people in need.  I hope The Sweaty Blonde is a big success and has the capacity to make sizeable donations in the coming months.
xoxo, Liv